Respire

Respire is a French brand offering natural, responsible, and accessible cosmetics. Initially launched as a DNVB, it quickly expanded into retail without compromising its values.

The visual identity was developed well ahead of the launch, at a time when everything still had to be built. Through creative workshops, a graphic language emerged: a typographic logo and a minimalist, elegant system that stood apart from industry norms at the time.

The packaging of the very first deodorant set the tone. The unboxing experience — still uncommon in cosmetics back then — was designed as a tactile extension of the brand’s values: accessible, thoughtful, and well-structured. This work supported Respire’s fast-paced launch, giving the brand a clear, scalable identity from day one.